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in Merry Hill, North Carolina. Our firm represents this client on a retainer basis and has developed the entire marketing strategy, planning, and branding of the community. We have concepted and executed every aspect of collateral design and copy produced for them, with the exception of the course site map done by the Arnold Palmer Design Group.
SITE MAP BROCHURE
The flat size of this piece is 22" x 25.25" and is a 6 panel folded down to a landscape 8.5" x 11". It is printed in CMYK process on 100# uncoated text.
We designed the community logo based on the main investors family crest. He was extremely pleased with the final vectorized version. The crest logo is being used on all golf course apparel using 7 color embroidery stitch.
Letterhead and envelopes are printed with a full bleed background of an old English pattern developed by using two layers of iconic repeated pattern design and a textured, antique finish. This pattern is also used as the background in the brochure but in a darker shade of antique. It is one of the key design elements that pulls all their collateral together.
This is a piece currently in development, but has been cost estimated and approved for design by client. We have concepted and engineered the custom 3-panel die-cut design with a horizontal pocket on the left, and a vertical pocket on the right. The piece will include the sitemap brochure (already printed) inserted into semi-circle die-cut slits in the inside middle panel. The finished assembly will include a quarterly newsletter, fact sheet and three smaller pieces that stagger in die-cut slits on the inside right panel. One of which includes a personal invitation to visit the community
and play the course complimentary.
We concepted the design, researched and approved photography, and developed the theme, headline and copy.
This ad concept is being used in multiple publications each quarter, and this particular one was inserted in
Our State magazine this past spring.
The billboard design and imagery are cohesive with advertising and other collateral items.
